All the fringe events that matter.

DON'T MISS
ECOM EXPO
WEEK.

Every side event, afterparty, meetup and gathering around eCommerce Expo & Technology for Marketing 2026. Filter by day.

Events
10
Dates
Tue 22 – Fri 25 Sep
Main expo
Wed 23 & Thu 24
Venue
ExCeL London
eCommerce Expo & Technology for Marketing  ·  Wednesday 23 & Thursday 24 September  ·  ExCeL London, Royal Victoria Dock
Day
22
Tuesday
Eve of eCommerce Expo
Momentum London
by Rebuy Engine
Conference
12:00 – 16:30 · Social from 17:00
Momentum London 2026
Rebuy Engine · Gorgias · Tapcart · Yotpo · Attentive · Purple Dot
A one-day conference for fast-growing ecommerce and DTC brands. Keynotes, fireside chats and panels on personalisation, CX, retention and scaling at Sixty London Wall — followed by a social hour.
Sixty London Wall, EC2V 8HS
Invite-onlyeCommerce
Request →
The Aftercare Kickoff at The Tower
Dinner · Invite-only
18:30 – 22:00
The Aftercare Kickoff at The Tower
Loxa · Anugrah Pundir & Jamie Hamer
Loxa launches The Retail Aftercare Report 2027 in a converted Victorian water tower. 50 senior leaders, rooftop drinks, BBQ dinner and a live Retail is Detail podcast taping. No lanyards. No sponsor stage.
6 George Mathers Rd, London SE11 4RU
50 places
Request →
23
Wednesday
eCommerce Expo Day 1
Morning Run
with Judge.me
Free
Early morning
Morning Run with Judge.me
Judge.me
Start expo day one with a morning run. Clear your head and make real connections before the show floor opens — the kind of networking that actually sticks.
London
Active
Request →
The DTC Aperitivo
Seeking co-hosts · £500–750
Evening · 23 September
The DTC Aperitivo
Zipchat · at Ecommerce Expo, stand next to Shopify
An aperitivo evening for DTC founders, operators and ecommerce leaders alongside expo day one. Negronis, prosecco, no slides, no pitches. Three or four co-hosts welcome.
London (venue TBC)
DTC
Enquire →
Night One Party
After-party
Evening · 23 September
Night One Party
eCommerce Expo
The official end-of-day-one celebration. Drinks, networking and good company to close out the first day on the expo floor.
London
Expo attendees
24
Thursday
eCommerce Expo Day 2
eCom Expo Agency Afterparty
Agencies only
18:00 – 20:00
eCom Expo Agency Afterparty
Gorgias · Loop · Rebuy
Agency-only afterparty at Just Golf Greenwich Peninsula, just across the river from ExCeL. 25 exclusive bays, TopTracer golf for all levels, food and drinks included.
Just Golf, 265 Tunnel Ave, Greenwich SE10 0QE
After-party
Request →
London Shopify Partner Meetup
Free
17:30 – 19:30
London Shopify Meetup — Ecom Expo Special
Judge.me · London Shopify Partner Meetup Group
Debrief from eCommerce Expo, share takeaways and keep the conversations going. 15 mins from ExCeL via the Elizabeth line. Two talks, networking, then on to the pub.
Judge.me HQ, 44–46 New Inn Yards, Shoreditch EC2A 3EY
ShopifyLimited spots
RSVP free →
25
Friday
Post-Expo · Our events
PPC's Finest: Padel @ eCommerce Expo
Our event
09:30 – 11:00 · Friday 25 September
PPC's Finest: Padel @ eCommerce Expo
My Marketing Events · Hosted by Ayisha Yousef
Bringing together ecommerce and paid media specialists, brand and agency leaders for a knock around and coffee after eCommerce Expo week. Whether you've been at the Expo or just fancy a game and a catch-up, you're very welcome.
Location TBC (register to see)
PadelNetworkingCoffee
Register →
PPC's Finest: AI/AEO Salon
Our event · Invite-only
Evening · Friday 25 September
PPC's Finest: AI/AEO Salon
My Marketing Events · Hosted by Ayisha Yousef
A small, invite-only dinner bringing together senior people across AI, AEO, agencies, brands and tech. Good food and better conversations about how search and discovery are changing. No presentations, no sales pitches, no name badges.
Central London (venue on approval)
PPCAI / AEODinner
Request invite →